How to Get Google Ad Grants

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Google Ad Grants Just Got Easier to Set Up

 

Google’s Ad Grants program, which is part of Google for Nonprofits, has been helping tens-of-thousands of nonprofit organizations in more than 50 countries. And up until now, accessing the program could be a little bewildering—which is why I posted my first step-by-step guide “Nabbing Google Ad Grants” in 2017. Since that time, Google has refined its program and have made it easier to access,and a whole lot easier to set up your first ad campaign.

The first thing you will want to do is create a new, specific to your organization, Google account. (Do not use your personal account since you will want to keep a separation between you the person and the nonprofit organization you are representing.)

Then visit: https://www.google.com/nonprofits, scroll on down to near the bottom and begin the process within “Steps to get Google Products”.

Who’s eligible:

Google requires that your organization be a nonprofit charitable organization meeting the full eligibility requirements in your country. For United States based organizations, this usually falls under 501(c)3 tax exempt status, but with the following exclusions: That your organization is:

• Not a governmental entity or organization
• Not a hospital or healthcare organization
• Not a school, academic institution, or university (Google for Educationoffers a separate program for schools)

Verification

You then need to get verified. Begin the verification process here. Specifically, you will need to be verified as a nonprofit organization by  TechSoup or the local TechSoup partner.

Then request a Google for Nonprofits account, by going to: https://www.google.com/nonprofits/account/signup/us . Follow the instructions.

Once your nonprofit is verified, Google will inform you about accessing services such as Ad Grants.

 

Growing your fundraising with Ad Grants:

Ad Grants has made a tutorial on how to create your free Google Ads. Visit: Start the course.