But, the charity website generally speaks to 2 groups—usually divided equally.
One message is for the product purchaser (i.e., the donor of the item or service), and the other is for the receiver of the item or service (i.e., the group in need of the thing—the client). And this sort of dual-branding can be a challenge.
In short, the charity website’s end-user—the client (e.g., patient or victim of poverty and/or circumstances), “user experience” (UE/UX) will not be buyer’s satisfaction or even return on social investment (ROsI). It will be on when, where, and how to obtain the product/service and how quickly they can access it. (This is also important to the buyer/funder who considers the overall user experience for clients as a reasonable ROsI.)
However, the donor to the charity’s website will likely need a different approach. And that’s where Dot Org Web Works shines.