Every website
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Website Management for Nonprofits

  • website management for nonprofits explained

Although website management and maintenance are a must, you don’t have to staff a web manager or webmaster to do this.

Dot Org Web Works: Your Webmaster

We offer nonprofits the website services, scheduled maintenance, and the information they need to maintain their most important outreach medium: the organization’s website.

With more than 20 years serving the charitable nonprofit community, exclusively, you can rest assured that we have your best interest at heart.  DOWW is reliable, quite affordable, and available when you need us without having to hire an additional staffer or being tied into long contracts.

Maximizing Online Presence and Impact

A robust digital presence is necessary for non-profit organizations to effectively connect with their intended audience, encourage interaction from supporters, and make a significant difference, given the present digital era. An integral part of establishing and maintaining a successful online presence is efficient website management. This article delves into the crucial elements of managing a nonprofit website, with a particular emphasis on tactics that can improve search engine optimization (SEO) and increase overall visibility.

Maintain Clear Branding Practices (Don’t be shy about your success!)

Many charities too often neglect to advertise their successes, mainly because they are too busy doing the daily hard work of the organization’s mission to self-promote.

  • Create and maintain client profiles. Just like a commercial website will showcase a fancy new product (e.g. watches, sunglasses, latex pillow), nonprofits need to prove their worth to stakeholders. When a person or family benefits from the organization’s service, let people know that in a profile or case study.
  • Maintain impact reporting. Your organization’s impact report is vital. It not only offers you the chance to show to your donors and other stakeholders how the organization is making an impact, but also how you intend to build on those successes.
  • Issues statement and statistics. Clearly state the nature of the problem or “cause,” how it affects the community, and provide statistics. Viewers and potential donors need to fully understand the importance of your organization’s mission.

screen of SEO results

Understanding the Importance of SEO for Nonprofit Websites

SEO plays a vital role in increasing the visibility and discoverability of nonprofit websites. By optimizing various elements, organizations can improve their website’s ranking in search engine results, making it easier for potential donors, volunteers, and beneficiaries to find them. Here are some essential SEO practices for effective website management:

  • Keyword research and integration. Conduct thorough keyword research to identify relevant and high-ranking keywords related to your nonprofit’s mission, cause, and activities. Integrate these keywords strategically throughout your website’s content, including headings, titles, meta descriptions, and image alt text. However, avoid keyword stuffing, as it can harm your SEO efforts.
  • Compelling and unique content. Craft compelling, informative, and unique content that resonates with your target audience. As recommended above, be sure to focus on valuable information, storytelling, and updates related to your nonprofit’s work. By consistently publishing high-quality content, you can establish your organization as a reputable source and attract more organic traffic to your website.
  • Mobile-friendly design. With the increasing use of mobile devices, having a mobile-friendly website is crucial. Optimize your website’s design and layout to ensure a seamless user experience across various devices and screen sizes. This includes responsive design, fast loading times, and easy navigation.

User-Friendly Website Management Practices

Apart from SEO optimization, nonprofit websites should prioritize user-friendly website management practices to enhance user experience and engagement. Here are some key strategies to consider:

  • Clear navigation and structure. Ensure that your website has a clear and intuitive navigation structure. Organize content into logical categories and use descriptive headings and subheadings to guide visitors through your site. This enhances usability and allows users to find the information they seek effortlessly.
  • Engaging visuals and multimedia. Incorporate engaging visuals, such as images, videos, and infographics, to make your website more visually appealing and interactive. Visual content can effectively communicate your nonprofit’s impact, stories, and goals, capturing visitors’ attention and fostering emotional connections.
  • Seamless donation and volunteer engagements. Streamline the donation and volunteer processes on your website to make it as simple and convenient as possible. Clearly, display calls-to-action (CTAs) that direct users to donate or volunteer, ensuring that the steps involved are straightforward and secure. Optimize forms and provide multiple payment options to accommodate different user preferences.
  • Being mindful of accessibility. Website owners, be they nonprofit or commercial, must maintain reasonable accessibility standards. Also known as “section 508 compliancy,” website operators must make their websites accessible to those with disabilities, be they sight or mobility. The good news is that most WordPress and other CMS platforms have these practices built in. However, due diligence is needed to make sure that your site maintains compliance.

nothing is set in stone

Regular Website Maintenance

Regularly update and maintain your website to ensure it remains functional, secure, and up-to-date. Regularly check for:

  • broken links
  • content accuracy: peer-review new pages and posts, and if there is new cornerstone content
  • plugin and theme updates
  • WordPress and PHP version updates
  • that your site is being indexed within Google
  • page speed, and more.


Maintaining your nonprofit website is vital; neglecting this fact may cost you dearly. Therefore, consider a scheduled maintenance option that fits your needs and budget.

Dot Org Web Works offers affordable website maintenance for the WordPress CMS. Choose from 3 to 10 hours per month.