Entries by webguy

Google Wants Your Nonprofit Website to be Secure

According to Google, staring in July 2018 (though it has not yet happened), in their next browser release (Chrome 68), a website that is not secure–does not have an SSL certificate integrated into it (thus producing the prefix “HTTPS” instead of the usual “HTTP”), will get a “not secure” message at the lead of the URL. In other words, they will be warning your website visitors that your website is not secure. That is, if you have not already taken the corrective measures.

Increasing SEO through Storytelling

There may be no better instrument for your fundraising tool box than the delivery of a good story. More specifically, a client story/profile: one that will both captivates the human drama that is the reason for your charitable nonprofit organization’s existence, and that will also showcase the giving opportunity. And then, afterwards, the results: the “product” of one’s investment into the organization. What’s more, such stories/profiles help your SEO.

Giving Tuesday 2018

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. It’s an opportunity for your nonprofit organization to raise funds for your important work.

Nonprofit Versus For-profit Websites

The for-profit website targets the buyer of the product—who is almost always (save for gift cards) the end-user of the product. The nonprofit, however, generally speaks to two audiences—usually split equally. One message is for the product buyer (the donor of the product or service) and the other message is to the user of the product (the people in need of the product or service—the client). And, this sort of split-branding can be a challenge.

Google Searches Now Prioritize Mobile over Desktop

Google announced on March 26, 2018, that after 18 months of planning and experimentation, the godfather of web searches will start migrating sites that follow best practices (best SEO configuration) to mobile-first indexing. What had been, up to now, a practice of crawling and ranking content typically used in the desktop’s version of a website’s […]

8 Important SEO Applications for 2018

Unless you are completely new to Search Engine Optimization (SEO), you know that there are some fundamental SEO applications that should be employed within your website. And as time goes by, more and more SEO tricks come into play.  At a minimum, however, you will want to know and include the real essentials, such as: […]

WordPress Compared to Joomla and Drupal

Only a few years ago the field of CMS options was quite numerous. Now, the choices come down to three main competitors: Joomla, Drupal, and WordPress.

WordPress is by far the dominant choice. An astounding 59.1% of all CMS sites are from WordPress (or an even more amazing figure of 28.1% of all websites within the worldwide web). Trailing far behind is Joomla with its market share of 6.9% of CMS, and Drupal with 4.7% of CMS. But which of these three, if any, is the better choice?