Why consider a website maintenance plan for your nonprofit when there’s an as-needed option available?
Too often, nonprofit websites fall short of their potential—even after a successful re-branding and website makeover. The key reason is a lack of time or motivation to properly maintain the appearance and, most importantly, add timely content and updates. Frequently, the management and upkeep of the website simply fall through the cracks. But it doesn’t have to be like that.
When a budgeted amount of time per week / per month is set aside for the website’s continued development and maintenance, performed by a website pro who has your back, the client is more inclined to re-prioritize the website. (Because money has already been allocated, and they’re being assisted.) From this, a more dynamic and utilized web presence is sure to follow quickly. (And, naturally, the organization’s staff is more freed up for other essential tasks.)
What to ask yourself when reviewing each of your pages and posts:
- Does the layout offer a good user experience (UX)?
- Is the content optimized for search engines (SEO)?
- Is it as accessibility compliant as it can be (ADA Compliancy)?