Starting Point
The best place to begin is to establish the site’s primary target audience. Are they donors, members, clients, volunteers, professional peers, event goers, the general public — or are they something else? Next we help determine what the primary purpose of the website will be. Is it to raise funds or awareness, to inform, to steer people to events — or for another purpose? (We have a detailed design questionnaire to facilitate all that.)
Once your core audience and purpose is identified, we then begin the process of building your website. Key components include:
- Creating the website organizational structure.
- Customizing your design to fit your needs.
- Branding your logo (should you need that).
- Building the website (in WordPress!).
- Make your website “responsive” (looking good on smart phones, tables and various other screen sizes).
- Testing your site to confirm that it is cross-browser friendly with the popular versions.
- Helping you select and an appropriate web host service provider.
Initial Planning
Preparing the content for your website requires proper planning, not just for what should be included now, but for what may be added later. The decisions you make now will lay the foundation for a long-term, consistently effective web presence.
Format
The format for an organization’s website is like a dynamic brochure, with the content often actually gleaned from existing publications. Once this initial phase is completed, you’ll be able to build upon it quickly. Do you want to stream your Facebook, Instagram and Twitter accounts? Have featured articles? They’re many options to consider. Our passion is to build the best website for your audience, thus creating the comprehensive outreach and development tool you envision.
