ROSE Community Development
- Focus: Affordable Housing
- Location: Portland, Oregon
- Date Website Launched: June 2020
- Web Address: rosecdc.org
ROSE CDC offers neighborhood-based solutions to deeply entrenched social problems by building housing and community. ROSE is an asset-based community development organization. This means they build on their community’s existing strengths and assets.
ROSE Community Development Corporation had grown significantly since their first project in 1992. Since that time they have grown to 16 locations with more than 549 affordable homes developed, and recruited a large local community that actively supports ROSE’s mission. They required a website that did a better job of showcasing their homes, their clients, and those who make up the backbone of ROSE. Moreover, they needed to do this in a website that was easily adaptable and easy to edit and create pages. The new website also had to be more “responsive” to various screen sizes since hand-held devices are often the only options for their website visitors.
In collaboration with ROSE’s community development team, we rebranded the Home page to focus more on ROSE’s affordable homes, ways to get involved to support the organization’s mission and programs, as well as providing steps to access affordable housing easily and intuitively. Specialty sections were added to better showcase their services, history, and giving options; their robust volunteer community; and, to introduce some of their residents to the community via Impact Stories.
Since this new website is built on the WordPress platform, with a robust drag-and-drop design interface, the client has far more control over design and content management than ever before.
“Our new website looks great and functions better now that DOWW has helped. We needed our pathways to be more distinct and the new site reflect that. We are happy with the new look.”