But, the charity website generally speaks to 2 groups—usually divided equally.
One message is for the product purchaser (i.e.: the donor of the item or service) and the other message is to the receiver of the item or service (i.e.: the group in need of the item—the client). And, this sort of dual-branding can be a challenge.
In short, the charity website’s end-user—the client (e.g.: patient or victim of poverty and/or circumstances), their “user experience” (UE/UX) will not be buyer’s satisfaction or even return on social investment (ROsI), but on when, where, and how to obtain the product/service and how quickly they can access it. (Which, by the way, is also import to the buyer/funder who considers overall user experience for clients as a reasonable ROsI.)
The donor to the charity’s website, however, will most likely need to be approached differently. And that’s where Dot Org Web Works shines.