Giving Tuesday 2018

Are you ready for #GivingTuesday 2018?

Giving Tuesday 2018 (#GivingTuesday) is on November 27, 2018. So why give it any thought now when June is just around the corner?

If your organization has participated in Giving Tuesday in the past, then indeed this call to action may be a bit early. But, if you haven’t participated in the past, now may be the best time to chart your path and get a jump on the competition.

First Step: Join

The good people at Giving Tuesday have made it easy for organizations to get registered and started. Simply go to https://www.givingtuesday.org/organizations and sign-up via their online form. (Note: you must be a 501(c)3 nonprofit organization to qualify for the Giving Tuesday program.)

Second Step: Set Goals and Timeline

How much do you hope to raise?
How will those funds be used?
What might be the giver-experience? (E.g.: “You’ll feel proud to have helped dozen’s of hungry people have groceries in winter.”)
The Giving Tuesday Tool Kit provides a handy timeline for you to adapt for your needs.

Third Step: Begin your Outreach

Just download GivingTuesday’s Tool Kit for ideas, messaging and media tips. Suggestions include:

Setting creative call-to-actions for your supporters and community.
That you promote early so that everyone who wishes to participate has adequate time to do so: on your website, your social network channels, place of worship, and even flyers for local business to pin up.
- Collaborate/network with other groups in your community.
- Send out press releases (a sample is provided).
- Email blast your supporters (a sample email is provided).
- Request a “Mayoral Proclamation” for GT.