The for-profit website targets the buyer of the product—who is almost always (save for gift cards) the end-user of the product. The nonprofit, however, generally speaks to two audiences—usually split equally. One message is for the product buyer (the donor of the product or service) and the other message is to the user of the product (the people in need of the product or service—the client). And, this sort of split-branding can be a challenge.
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Entries by webguy
Google announced on March 26, 2018, that after 18 months of planning and experimentation, the godfather of web searches will start migrating sites that follow best practices (best SEO configuration) to mobile-first indexing. What had been, up to now, a practice of crawling and ranking content typically used in the desktop’s version of a website’s […]
Unless you are completely new to Search Engine Optimization (SEO), you know that there are some fundamental SEO applications that should be employed within your website. And as time goes by, more and more SEO tricks come into play. At a minimum, however, you will want to know and include the real essentials, such as: […]
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Only a few years ago the field of CMS options was quite numerous. Now, the choices come down to three main competitors: Joomla, Drupal, and WordPress.
WordPress is by far the dominant choice. An astounding 59.1% of all CMS sites are from WordPress (or an even more amazing figure of 28.1% of all websites within the worldwide web). Trailing far behind is Joomla with its market share of 6.9% of CMS, and Drupal with 4.7% of CMS. But which of these three, if any, is the better choice?
You may have heard by now that Google has a program that benefits nonprofit organizations: Google for Nonprofits. What you might not have know is that within their program options, there’s an offer to enroll into Google Ad Grants. And, if approved, you will be awarded with $10,000 (that’s not a typo) per month in Google Ad credit. Who can apply? Ad Grants if for select non-institutional 501(c)(3) nonprofits, with some exceptions. As for the process, though somewhat elementary, will take a bit of time and know-how with respects to preparing your Ad Grants application.
Digital payments are going to make a big impact on social and mobile media in 2017, but there are some new fundraising services and niche tools and apps that speak to current fundraising trends in the nonprofit sector…
#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. It’s an opportunity for your nonprofit organization to raise funds for your important work.
In the coming years the social good sector will launch#IoT apps that will empower real-time giving while watching TV or listening to radio through your refrigerator.
The intelligent way to get your cause and services noticed is to use website design professionals who are also nonprofit professionals.