The best place to begin is to establish the site’s primary target audience. Are they donors, members, clients, volunteers, professional peers, event goers, the general public — or are they something else? Next we help determine what the primary purpose of the website will be. Is it to raise funds or awareness, to inform, to steer people to events — or for another purpose? (We have a detailed design questionnaire to facilitate all that.)
Once your core audience and purpose is identified, we then begin the process of building your website. Key components include:
Preparing the content for your website requires proper planning, not just for what should be included now, but for what may be added later. The decisions you make now will lay the foundation for a long-term, consistently effective web presence.
The format for an organization’s website is like a dynamic brochure, with the content often actually gleaned from existing publications. Once this initial phase is completed, you’ll be able to build upon it quickly. Do you want to stream your Facebook, Instagram and Twitter accounts? Have featured articles? They’re many options to consider. Our passion is to build the best website for your audience, thus creating the comprehensive outreach and development tool you envision.
Consider these essential items…