Entries by webguy

Nonprofit Fundraising Tools to Watch in 2017

Digital payments are going to make a big impact on social and mobile media in 2017, but there are some new fundraising services and niche tools and apps that speak to current fundraising trends in the nonprofit sector i.e., the decreased of use cash, the rapid rise of the app economy, and gaming for good. That said, launching a fundraising start-up is not easy and the odds of making it long-term are slim.

Nabbing Google Ad Grants

You may have heard by now that Google has a program that benefits nonprofit organizations: Google for Nonprofits. What you might not have know is that within their program options, there’s an offer to enroll into Google Ad Grants. And, if approved, you will be awarded with $10,000 (that’s not a typo) per month in Google Ad credit. Who can apply? Ad Grants if for select non-institutional 501(c)(3) nonprofits, with some exceptions. As for the process, though somewhat elementary, will take a bit of time and know-how with respects to preparing your Ad Grants application.

Giving Tuesday 2016

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. It’s an opportunity for your nonprofit organization to raise funds for your important work.

10 Blog Content Ideas for Nonprofits

Nonprofits are familiar with writing blog posts that provide program updates, tell success stories, comment on breaking news and current affairs, and promote calls to action. This type of blog content is standard in nonprofit communications and should continue to be reported on regularly; however, some of your most shared, retweeted, and +1′d blog posts will be those that are out of the ordinary.

Google Now Favors Mobile-Friendly Webs in Search Ranking

On April 21st, 2015, the big dog of search engines, Google, announced it had expended their use of mobile-friendly as a ranking signal. Consequently, search results will be favoring those websites that have optimized from fixed size to responsive viewing. How will this affect you. If your website is already optimized (a “responsive” website), then […]

Mobile Viewing the Nonprofit Website

People visiting nonprofit organization websites are likely to do so on a mobile device. And if it’s responsive, they’re more likely to engage, and give, more.

2015 Communications Trends for Nonprofits

Now that 2015 has rolled in, you might be asking yourself, What might be the best use of my communication budget for the year? Certainly that will vary by organization and staff, but the growing trend, which is pretty straightforward and certainly worth embracing, is clear: focus more attention on your current support base, with […]